IT To Drive Competitive Advantage
Businesses are often captivated by the latest information technology (IT) trends in the marketplace. Over the past 40 years, IT has developed remarkable tools that have enabled businesses to differentiate themselves and achieve sustainable competitive advantage.
Companies such as Amazon, Uber and Airbnb exemplify how IT candrive transformative advantages. These businesses operate in traditional industries but have redefined them through strategic use of technology. Amazon operates in the retail industry, an established sector. Founded in 1994, Amazon has disrupted retail to such an extent that traditional giants like Walmart and Macy's are still striving to catch up 30 years later.
Uber, founded in 2010, revolutionised the taxi services industry, which dates back to 1605. By introducing a technology-driven model, Uber added immense value for taxi owners and users alike. Despite resistance from governments and taxi associations, the efficiency of Uber's model have proven pervasive, signalling the eventful demise of traditional, manual systems.
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