Businesses are often captivated by the latest information technology (IT) trends in the marketplace. Over the past 40 years, IT has developed remarkable tools that have enabled businesses to differentiate themselves and achieve sustainable competitive advantage.As Nelson Mandela ushered South Africa into democracy and opened its economy to the world, global business leaders entered the country in droves through the late 1990s. Among them was Pedro Viudezâa seasoned technology executive with a vision for transforming the consulting model.