Information Technology
Business and IT alignment drives digitization

Business and IT alignment drives digitization

Business and IT alignment drives digitization

A successful digital transformation approach is built upon the enterprise ensuring that its business and IT strategies are in perfect, complementary alignment. Today’s businesses are faced with a mixture of challenges in the markets they operate in, including economic, social and political issues. Business thus has to remain flexible in these volatile markets to stay in business and ahead of the competition.

Information Technology (IT) is one of the core supporting elements in today’s modern business, and as such, its alignment with the business is key to the overall success of the company. This is particularly so when undertaking a digital transformation initiative. For this to be successful, your IT strategy has to be 100% aligned with the organization’s overall strategy. According to Schalk van der Merwe, COO at Enterprise Outsourcing, the key here is for IT to be aligned with business, rather than the other way around. This is because in a digitally transforming world, IT is there to support, rather than lead, the business.

“On the other hand, failure to achieve such alignment means the business runs the risk of losing market share, losing staff and, ultimately, losing revenue. This is because it will be slow to react to business opportunities like disposals, go-to market and new products. Once aligned however, the benefits are far greater than simply reducing risk. Having the entire organization pulling in the same direction should also drive growth, increase market share, improve profitability and boost productivity and efficiency.”

If one looks back a couple of years, continues Van der Merwe, IT and business used to be oblivious of each other’s existence within the business. IT could generally resolve ‘IT-related’ issues without the business even knowing about it. An impact on the IT department seldom had any impact on the business overall. However, he suggests, today’s business world is totally different, because virtually all companies are heavily reliant on IT.

“We see that successful businesses are beginning to align IT and business into an interwoven unit, pulling in the same direction. When this happens, we expect to see businesses digitising operations more effectively and thus unlocking even deeper value from IT.”Further, we have also seen that once this process of aligning IT and business kicks in, organizations start developing a passion to fully embrace the digital transformation journey. And it all begins with business and IT sitting down together and holding a sensible conversation around how best to undertake the transformation journey – in a manner that is fully supported and understood by both parties,” he concludes.

Leave a Reply

Your email address will not be published. Required fields are marked *